Multifamily
Local Economy

A 2024 Perspective on Rising Rents and Investment Opportunities

Updated on
December 4, 2024
2
min read

According to recent data on shifting rental markets in the U.S., Cleveland continues to emerge as a significant player, topping the list of cities with rising rents. As of March 2024, the average rental price for a one-bedroom apartment in Cleveland has reached approximately $1,150 a month, marking a notable increase from previous years. This increase positions Cleveland as one of the 25 cities in the nation that have experienced double-digit rent appreciation since July 2022, a significant turnaround after years of stagnant growth in northern Ohio.

Rising Rental Prices and Market Trends

Between March 2023 and March 2024, Cleveland has seen a 12% year-over-year (Y/Y) increase in rental prices. This surge is part of a broader, nationwide trend in residential real estate, further accelerated by shifts in lifestyle and work patterns post-pandemic. Data from Zillow indicates that over 70% of the top 100 domestic rental markets experienced rent increases during this period, reflecting a national appetite for housing in areas that offer affordability combined with lifestyle advantages.

Investors are closely monitoring how these trends in rent appreciation will impact supply and demand dynamics, particularly in secondary markets like Cleveland. The city has faced challenges, including a reported $10 million decline in income tax collections and anticipated economic fluctuations, raising questions about the sustainability of rising rents.

Factors Influencing Demand

Several key factors are shaping the current rental landscape in the U.S.:

  1. Remote Work Trends: The expansion of remote work opportunities has prompted many individuals to leave high-cost markets in favor of more affordable locales. Cleveland has become an attractive option for those looking to balance cost with quality of life.

  1. Unemployment Rates: As of early 2024, approximately 25 million Americans are still receiving some form of unemployment assistance. This economic reality emphasizes the growing demand for affordable housing options, as many renters seek budget-friendly living solutions.

  1. Urban Migration: "Part of what we’re seeing is people leaving expensive markets and moving to cheaper markets, perhaps returning home, either because they lost their jobs or because they’re allowed to work from anywhere," recent analyses suggest. This trend has led to increased interest in secondary markets like Cleveland.

Opportunities for Investors

For investors, this migration among renters opens up exciting opportunities, particularly in the Class B and C multifamily property sectors. As rental prices continue to rise—despite a 12% Y/Y increase—there remains an opportunity to invest in properties that cater to the demand for affordable housing.

While a steep rise in rental prices can pose challenges, it also creates a unique landscape for conscientious investment. Properties that offer value while addressing the needs of budget-conscious renters can yield significant returns.

In conclusion, Cleveland's evolving rental market presents both challenges and opportunities for investors. By understanding the factors driving demand and the shifting landscape, stakeholders can capitalize on the growing need for affordable housing while contributing to the city's economic resilience.

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